OVERVIEW: Ping introduced Neo, a decentralized identity solution where individuals have complete control over their personal data, and can choose what information to share, with whom, and for how long. This reduces reliance on central intermediaries and reduces unnecessary friction. The brief was clear: Give Ping a first mover advantage. Create a storyline with multiple use cases showcasing Neo.

SUPERCHARGER:
Live-action explainer videos create a stronger emotional connection than animation, by featuring real people and real-world contexts.