OVERVIEW: The perfect pint of Guinness requires 6 steps, a 45-degree pour angle, and 119.5 seconds. This sacred brand history, ritual, etiquette, and tradition is largely influenced by advertising. Guinness is an institution. Authentic Guinness draught from a tap is part theatre, part ceremony: The pour, the color, the head, and the taste, are proof that good things come to those who wait. But how can a storied brand steeped in 245 years of custom, create new occasions and settings for people to enjoy Guinness for a faster-paced world? If you think of it, putting authentic Guinness in a bottle is a brilliant idea, like other inventions that changed the world for the better — sliced bread, the telephone, the six-pack.

SUPERCHARGER:
Give Guinness drinkers permission to break a 245-year tradition, to drink authentic Guinness from a simple invention, a bottle. Brilliant.